We are pleased to announce that PhotoACTIVE will be exhibiting at the Normandy Horse Meet’Up on September 26th and 27th, 2024, at the Pôle International du Cheval in Deauville. This event is a must-attend for all enthusiasts and professionals in the equine industry, and we will be showcasing our latest innovation: PhotoACTIVE Equine.

Introducing PhotoACTIVE Equine

PhotoACTIVE Equine is a long-lasting disinfection product specifically designed for horse infrastructures and equipment. Our innovative solution ensures continuous protection against pathogens, providing a safe and healthy environment for horses and their riders. With its advanced formula, PhotoACTIVE Equine offers effective disinfection that reduces the need for frequent treatments while respecting animal welfare.

About Normandy Horse Meet’Up

For this 3rd edition, Pôle Hippolia and the Conseil des Chevaux de Normandie, supported by the EquuRES label, are once again joining forces to offer a unique trade show in France for all professionals in the equine sector: Normandy Horse Meet’Up. This event perfectly aligns with the needs of professionals—economic development and networking, dissemination of scientific and technical knowledge, sustainable development, and animal welfare—and will take place on September 26th and 27th, 2024.

The numbers from the last edition speak for themselves: 2,000 visitors attended the only trade show dedicated to equine professionals. Over 95 exhibitors were engaged, facilitating numerous exchanges and networking opportunities at the stands and during the Meet’Night evening event. The exhibition space was fully booked in 2023, forcing us to turn down some exhibitors. The 2024 edition will welcome 25 additional stands, allowing visitors to meet an even broader range of equine industry participants.

For this 2024 edition, we aim to establish a long-term event for and with equine industry professionals. We are building on the work done in the previous two editions with some adjustments:

• Increasing the exhibition area to accommodate exhibitors who couldn’t participate in 2023 due to the high demand.
• Separating the scientific symposium from the main exhibition.
• Expanding the Meet’Up Expert area to improve comfort for both visitors and exhibitors.
• Setting up a showroom for innovative products that are either not yet on the market or in the early stages of commercialization, right in the heart of the exhibition.
• Hosting an event dedicated to the transfer and sale of equestrian businesses.
• And, of course, continuing to honor our key themes: innovation, through the industry’s Competitiveness Cluster, and animal welfare, through the EquuRES label and its dedicated hall.

We would like to thank our local authorities for their support and trust, particularly the Normandy Region and the Calvados department. We also extend our gratitude to the industry for its crucial support through the Fonds Éperon.

Don’t miss the chance to meet us on September 26th and 27th to discover how PhotoACTIVE Equine can revolutionize disinfection management in your equestrian facilities. We look forward to sharing this innovation with you and answering all your questions!